“Increased cost pressures,” as well as assortment issues, contributed to the brand’s 10 percent sales decline, he said.Ĭhief financial officer Katrina O’Connell said that Gap is working to pivot away from the pandemic’s loungewear staples toward more office-appropriate garb. If youve subscribed to a blog, youll see a small lightning bolt next to the person-shaped icon when you view that blog. The collection’s release comes on the heels of promises by interim CEO Bobby Martin to “take action” to “change the trajectory of business” after reporting unfavorable Q2 earnings last month. In July, the company teamed with French NFT company Dogami to create NFT wearables for dog avatars and opened a Gap Teen store within the Club Roblox universe. Gap previously released gamified NFT collections with Harlem fashion designer Dapper Dan, American painter Demit Omphroy and Brandon Sines, the creator of the cartoon character Frank Ape. The top three styles will be made into both physical hoodies and NFTs sold on Gap.com, and their creators awarded cash prizes from $5,000 to $10,000. Consumers will vote on the Gap Logo Remix early next month, and winners will be announced Oct. Gap also invited artists to redesign the logo featured on its classic hoodie with submissions for the metaverse activation closing Sept. Log into Tumblr and click on the human cog icon and Select your blog from the. “There’s nothing more iconic than shaping culture by amplifying your true self and talent,” she said, adding that the personalities in the campaign “are using their unique talents and abilities to better us all.”
The collection’s khaki pants were also made using Washwell.īeyond material improvements, Alderete said the capsule’s theme centers around timeless individuality. Gap introduced Washwell, a smart-wash denim program, in 2016 to mitigate water waste in denim production. “A Gap Icon is an essential classic-the mall-core standard, really,” global head of marketing Mary Alderete said, referencing the brand’s denim and shirting, now made with organic cotton and water-saving techniques. undertaker undertaker icons undertaker kuroshitsuji kuroshitsuji icons.
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Signature silhouettes from ‘90s-inspired loose-fitting denim to oversized button-downs, cargos and pleated khakis, high-rise flared jeans and the classic logo hoodie are captured in a series of photos and video shorts directed by Koto Bolofo. bjc ag hgji phlh doa bbc dej fad ralm egf pl. Diverse “culture shapers” in the campaign include actress Selma Blair, an inclusivity advocate who lives with multiple sclerosis, British musician and activist Labrinth, model and writer Cameron Russell, actor and model Lucky Blue Smith, and NASCAR’s first female Arab driver, Toni Breidinger.Ĭonceived by Gap global creative director Len Peltier, the line nods to Gap’s heritage. Gap has pulled together a star-powered roster to promote its latest collection.ĭubbed “Icons,” the fall 2022 campaign features “essential” designs central to consumer wardrobes, reimagined with inventive proportions and sustainable fabrications.
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